Marketing

Just opening your doors doesn’t guarantee that people will walk through them. How do people know that your brand even exists?

The answer is brand exposure.

There are tons of ways to get more exposure for your brand. It’s the first step to increasing revenue, but that doesn’t mean it’s easy. It doesn’t mean it’s quick either.

As a business owner, you probably don’t have a lot of time to spend on brand awareness campaigns. That’s where these tools come in.

  • BuildFire
  • MailChimp
  • Hootsuite
  • Google Keyword Planner
  • Branch

BuildFire

It’s important to design an attractive, usable website that works on desktop computers, laptops, and mobile devices, but you’re really missing out on some great brand exposure opportunities if you don’t have a mobile app.

With push notifications and icons that feature your company logo or name, users will be reminded of your business every time they look at the screen.

Designing a mobile app used to mean traditional coding, which also meant hours of work. Not anymore! Use the easy tool offered by BuildFire and you can save time and money building an app for both Android and iOS devices.

MailChimp

You don’t have to rely on customers and clients to remember to visit your website in order to increase your bottom line. Instead, reach out to them with an email newsletter.

MailChimp makes it easy to create professional email newsletters that are scheduled to be sent, so there’s no need to spend time sending individual emails.

It isn’t just email newsletters that MailChimp can help you with! Their platform enables you to take control of:

  • Landing Pages
  • Facebook Ads
  • Instagram Ads
  • And More

By having all of this information in one place, you can coordinate a large portion of your marketing efforts, ultimately saving you time.

Hootsuite

Social media is a great way to connect with customers and clients. Many people find it a lot easier to like or friend your business when they won’t visit your website or sign up for an email newsletter, making it an invaluable way to boost brand exposure.

The trouble is, with multiple platforms, writing all those posts can take a lot of time.

Hootsuite simplifies the process. From scheduling posts to tracking engagement and organizing messages and conversations across multiple platforms, it’s a quick and easy way to take control of all your social media accounts.

Struggling with content? Hootsuite can help with that too! It can help you find shareable content, it makes it easy for you to pull curated content from the Cloud, and it keeps everything organized so you can keep tabs on how your content is performing.

Google Keyword Planner

Every brand exposure campaign should include SEO. That way, when people search for keywords and phrases that relate to your business, they can discover your website.

When it comes to keywords, it always pays to go to the experts, which means using Google’s Keyword Planner. It’s free to use too!

You need Google Adwords in order to use the planner, but it also means all your Google ad information is in one place. It will show you a variety of SEO information, including stats on average monthly searches, the average cost per click, and competition levels for various keywords and phrases.

The planner won’t provide you with exact keyword suggestions, but it does provide you with more synonyms and variations that many of the other tools that are available on the internet, allowing you to discover words and phrases with less competition.

Branch

If you’re serious about getting the word out there about your business, you probably have advertisements and marketing campaigns sprinkled all over the internet. Tracking your marketing efforts is extremely important, but it can be nearly impossible, and it will take a good chunk of your time.

That’s not the case with Branch.

Instead of tracking all of your data and conversions separately on each platform, Branch allows you to see the information in one place. With a unified approach, you can identify touch points across every platform, uncover opportunities to increase conversions, and view long-term trends that will enable you to tweak your efforts to better suit your needs.

There’s a lot to do if you want to increase recognition of your brand, but that doesn’t mean you have to stay up all night doing it the old-fashioned way. With today’s latest tools, you can get the word out about your business, track important data, and provide an outstanding customer experience in less time than you think.